Someone Took My Pen

I keep a small notebook on my desk to write my own stand ups, random thoughts, and closing summaries. Unfortunately it seems an overzealous housemate has taken it. I may not see that pen again. However this events creates an opportunity to digitize my thoughts. I wanted to start writing again but on something that wasn’t career related. I wanted something more personal. I found it in bootstrapping my own business.

I’ve given myself approximately six months to bootstrap a consulting businesses that pays my bills. In best case scenario the consulting business pays all my expenses. In the second best scenario, it provides enough income to go part-time in the trading-time-for-money market. In the third best scenario, I’m not successful and opt for full time remote work. I want to avoid the third option because I want control of my own time. I’ve been a full time employee before. That set of trade-offs isn’t for me. Best case scenario. That’s the goal.

My billable days were cut 80% due to budget constraints in February (happens when working with start-ups). That was a blessing in disguise. I was worried at first, but then realized I could invest my time into my business. My marketing and positioning were not on point. Hell, I didn’t even have a positioning statement. So I set about working towards the vague goal of improving my marketing. The logic was that improved. marketing should increase traffic.

I was more exuberant about this work than I expected. (I’ll make an exception for making blog templates. That’s toil.) It was fun and I didn’t expect that. I enjoyed writing email courses, doing cold outreach, interviewing potential clients, and of course content writing. Hell, I even started another SaaS business during the same time and leveraged my skills there. My more confident this time around then the last time. The project is semi-validated so that’s already miles ahead.

This project must me put on pause for a few weeks though. I have an onsite client visit in Bangkok, then onwards to Japan for a month. I’ll enable out-of-office and go enjoy my life. Tomorrow begins a new chapter.

 
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